About Us

Our Story

What started as a passion project to revolutionize how India cleans and cares for makeup tools has grown into a movement.

From our best-selling Makeup Brush Cleanser that made beauty hygiene effortless, to our handcrafted Wabi Sabi vegan makeup brushes from Japan, we create tools that elevate your everyday makeup ritual and help you tell your story.

About Founder & CEO

Bianca Louzado
With over a decade of experience in sustainable fashion, Bianca founded our company with a vision to create beautiful, ethically-made clothing that doesn't compromise on style or values. Her commitment to transparency and fair trade practices has shaped every aspect of our brand.

Our Journey

2019: The Realisation

Bianca notices a persistent lack of hygiene and tool quality backstage, even at top events.

2020: The First Cleanser

CODE Beauty launches India’s first luxury Makeup Brush & Sponge Cleanser - elevating tool hygiene for pros and beauty lovers alike.

2021: Conscious Beauty, Built Better

CODE launches its eco-conscious disposables - bamboo mascara and lip wands that marry hygiene with sustainability.

2022: Wabi Sabi Is Born

Bianca’s passion project comes to life, a set of 5 dual-ended, artisan brushes handcrafted in Japan and inspired by her signature technique.

2023 to Now: Building India's Beauty Tools Movement

With every new launch, CODE transforms beauty routines through clean, intentional design, becoming India’s first tool-first beauty brand.

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Our Ethos

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Effortless Professionalism

Designed for both makeup professionals and enthusiasts, we simplify artistry with meticulously crafted tools that elevate results without complexity.

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Conscious Formulation & Sustainability

Vegan, cruelty-free, and eco-conscious - CODE creates safe, responsible products that care for you and the planet.

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Innovative, Artisanal Craftsmanship

Blending artisanal techniques with modern performance, CODE designs tools that reflect precision, intention, and professional-grade quality.

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Functionality, with Feeling

Thoughtfully designed for real routines - CODE turns everyday tools into intuitive experiences that feel as good as they perform.

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Why Code Beauty

Discover the perfect blend of technology and beauty. Our innovative approach combines cutting-edge code with stunning design to create exceptional digital experiences that captivate and inspire.

  • Cruelty-Free

  • Empowering Rituals

  • Made with Care

  • Paraben & Sulphate-Free

  • Pro tools for Self-Expression